October 17, 2007 at 9:40 am · Filed under Design, Photography
No, this is not some scam to get you to sign up for 10 services or buy 10 products and THEN you will be eligible to win an iPhone and you may or may not receive it in 10 months…
Scott Kelby, editor of Photoshop User Mag., President of NAPP and author of The iPhone Book is giving away signed copies of his book. 1 free copy for 10 days and on the 10th day he is also giving away a FREE iPhone. So even if you already have an iPhone but don’t know all of it’s features you can still win his book with many tips on getting the most out of your iPhone.
iPhone and Book Giveaway
I’ve entered, cause I don’t yet have an iPhone, and so should you. As Scott said “Good luck to you, (and me).”
October 16, 2007 at 10:13 pm · Filed under SEO
One of the important things if you’re looking into advertising to the Latin American market are industry stats / facts.
I was scouring the ‘Net for this type of info and it’s sad and sorry (and frustrating) that most reputable sites and blogs do NOT have this type of info, and if they do it’s from 2004 or 2005. This market is the fastest growing and info from 2 or 3 years ago is very outdated.
Enter the Fact Pack from Advertising Age. Yes, it’s riddled with ads, duh, but it has a lot of FREE stats on the Latin American market. It includes current stats from top agencies such as HispanTelligence and TNS Media Intelligence. You can take a look at the fact pack here Ad Age 2007 Hispanic Fact Pack Enjoy.
October 7, 2007 at 2:49 pm · Filed under Work
This week was rather busy also. Lots of reporting and massaging the PPC campaigns and setting new ones. Site targeted, keyword targeted, a/b testing, etc.
It was very frustrating getting things needed from the UK so I set out to try and do things from here. I was tring to set up new landing pages that were tied to our source codes (tracking purposes). Why we don’t use Google analytics software to do this is beyond me. I understand they want to have as much control as possible but it is difficult to coordinate between the UK, Eindhoven and the US to get things done.
Anyways, we have a URL we set up for our PDA application where you can view lounge information online with, the IT guy and I set it up. We have FTP access to it so I went to the IT guy and asked him if we could upload new files to that URL. He said we could in theory so I went about setting up a new landing page for our Peru campaigns. I set it all up and uploaded the files to the server. I linked the sign up buttons to the check out form directly with the source code in the referral string. It took a little massaging with our tracking system and the source code setup but in the end it all worked properly.
I showed the whole setup to my boss and a colleague and they seemed very happy that I had found a work around, as they said, it would open up the doors to what we can do and how quickly we can do it. Not just for our PPC efforts but for all our marketing efforts. I guess I will be in charge of setting up all landing pages for the US now, since BoA, Visa and other large institutions have requested custom branded landing pages, now were are able to do it. I have created more work for myself I think, but hey, that’s job security, right? (I hope anyways)
We are running some old and new PPC campaigns over the long weekend (I’m off on Monday) and we will see the results come Tuesday. I hope we had some conversions. From what I have been able to see so far on Google is that we have trippled our clicks to the landing page, I hope that means conversions also.
