One of the important things if you’re looking  into advertising to the Latin American market are industry stats / facts.

I was scouring the ‘Net for this type of info and it’s sad and sorry (and frustrating) that most reputable sites and blogs do NOT have this type of info, and if they do it’s from 2004 or 2005. This market is the fastest growing and info from 2 or 3 years ago is very outdated.

Enter the Fact Pack from Advertising Age. Yes, it’s riddled with ads, duh, but it has a lot of FREE stats on the Latin American market. It includes current stats from top agencies such as HispanTelligence and TNS Media Intelligence. You can take a look at the fact pack here Ad Age 2007 Hispanic Fact Pack Enjoy.

This entry was posted on Tuesday, October 16th, 2007 at 10:13 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.