This week was rather busy also. Lots of reporting and massaging the PPC campaigns and setting new ones. Site targeted, keyword targeted, a/b testing, etc.

It was very frustrating getting things needed from the UK so I set out to try and do things from here. I was tring to set up new landing pages that were tied to our source codes (tracking purposes). Why we don’t use Google analytics software to do this is beyond me. I understand they want to have as much control as possible but it is difficult to coordinate between the UK, Eindhoven and the US to get things done.

Anyways, we have a URL we set up for our PDA application where you can view lounge information online with, the IT guy  and I set it up. We have FTP access to it so I went to the IT guy and asked him if we could upload new files to that URL. He said we could in theory so I went about setting up a new landing page for our Peru campaigns. I set it all up and uploaded the files to the server. I linked the sign up buttons to the check out form directly with the source code in the referral string. It took a little massaging with our tracking system and the source code setup but in the end it all worked properly.

I showed the whole setup to my boss and a colleague and they seemed very happy that I had found a work around, as they said, it would open up the doors to what we can do and how quickly we can do it. Not just for our PPC efforts but for all our marketing efforts. I guess I will be in charge of setting up all landing pages for the US now, since BoA, Visa and other large institutions have requested custom branded landing pages, now were are able to do it. I have created more work for myself I think, but hey, that’s job security, right? (I hope anyways)

 We are running some old and new PPC campaigns over the long weekend (I’m off on Monday) and we will see the results come Tuesday. I hope we had some conversions. From what I have been able to see so far on Google is that we have trippled our clicks to the landing page, I hope that means conversions also.

This entry was posted on Sunday, October 7th, 2007 at 2:49 pm and is filed under Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.