Had a busy week at work this week. Didn’t have much time to post. Been busy generating reports for SEO and PPC. Keyword research and all that jazz. I finally got access to some tools (Webtrends, CJ.com, etc.) that are to help with generating some more detailed reports and CJ is an affiliate marketing network management tool. I am also managing the US affiliates now also. I have a list of the US affiliates (about 1700) and will be communicating with them and assisting them in generating more sales and leads.

We also learned that globally, the work we are doing for internal companies may translate into us offering the same services to outside firms as well. I think I will be spearheading those efforts for the US side. Very exciting news I think.

I finally got the funding for a PPC campaign that I set up that is targeting the latin country of Peru. It has generated some traffic to the site, I will have to wait until Monday to find out if we got any sales from it, but I think it’s too soon to tell. It may take a few weeks to see any sales but I’m keeping my fingers crossed. I hope to activate some other campaigns that I set up last week soon.

A colleague from the UK will be here in a couple of weeks. He is the head of product development and he is going to visit for a few days so that we get a full picture of our future endeavors and my role in it all. I’ve been talking with several people from the UK and getting very good assistance from them. They seem to be very good group of blokes and they offer / give assistance to all my needs in a timely manner. I have not met my counterpart that is based in Singapore but I hope to meet her or at least talk to her also. I think I will send her an email this week to introduce myself and see how she manages everything from there. She was hired a couple of months before me so I just want to get her feedback on how she is handling everything.